Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry
Publisher: Wiley

As someone who has grown up in the world of traditional decision support systems (massively large data warehouses, business intelligence systems and tools, ERP & CRM systems) I have had the opportunity to be on both .. [BOOK] Mastering data mining: The art and science of customer relationship management. Deshpande, “Multidimensional Data Analysis and Data Mining Dreamtech Press 8. From an art standpoint, an almost infinite amount of information can be used in an appropriate manner. M Berry, G Linoff - 1999 - John Wiley & Sons, Inc. Mallach, “Decision Support and Data Warehouse Systems”, Tata McGraw Hill. From a science standpoint, one cannot hope to do true data mining on web analytics data, due to all the reasons you outline in your post. Linoff Publisher: Wiley (1999), Amazon. Michael Berry and Gordon Linoff “Mastering Data Mining- Art & science of CRM”, Wiley Student Edition 7. Mastering Data Mining: The Art and Science of Customer Relationship Management Author: Michael J. Michael Berry and Gordon Linoff “Mastering Data Mining- Art scholarship of CRM”, Wiley Student Edition 7.